Recent Developments in the Economics of Advertising (The International Library of Critical Writings in Economics series, #311)

By: Simon P. Anderson

Price: $219.95

Quantity: 1 available

Book Condition: As New


Glossy boards. 653 pages. The collection brings together important papers in the economics of advertising that have appeared in the new millennium. It covers embellishments of established theories, newer theories, and empirical testing of both.

Title: Recent Developments in the Economics of Advertising (The International Library of Critical Writings in Economics series, #311)

Author Name: Simon P. Anderson

Categories: Other,

Edition: 1st Edition

Publisher: Edward Elgar Pub: 2016

ISBN Number: 178347887X

ISBN Number 13: 9781783478873

Binding: Hard Cover

Book Condition: As New

Size: 8vo - 7" - 9" tall,

Seller ID: 043125

Keywords: ADVERTISING_ECONOMICS